I see the same thing every time. The owner thinks that leads are getting followed up on.

And they are, but it’s taking four or five hours. It’s taking the next day, maybe the next two days. Or they’re just missing it because they got the lead request while they were driving. And they just forgot about it by the time they got to the office.

The five minute window

Leads go cold in the first five minutes. It’s really important for you to get lead response timing under a minute.

But lead response times are very important nowadays. Everyone’s attention span is just abysmal, very low. When they feel that pain you want to hit them right away.

And if a company is in a process of responding in two or three hours, what does that say compared to 30 minutes? What does that say compared to five minutes?

If you’re not giving your company every opportunity to close that deal and increase your close rate, I would consider that part of a bottleneck for your company.

If you are not first, they go to the next person

Let’s say they find you on Google, right? They click on the first link. Let’s say they call your number and they’re like, hello, or they fill out a form.

If they don’t get in this immediate response back, at least a message confirming that you got their email or some information, they’re probably just going to go to the next person on Google. Because why wouldn’t they?

We live in a, I want what I want, like immediately. Like you go on your phone and you order on Amazon because you can do it in one minute and you don’t have to drive to the store. And if it says that shipping is gonna take two weeks for this one item, you’re just gonna pick the next item. This is gonna take two days.

So it’s the same concept.

Catch them in the moment

If they’re interested, if they’re feeling the pain, you want to catch them in the moment. I mean, if they want this problem solved and they called you to solve the problem, it feels like you should probably solve the problem.

Because if it’s not you, it’s going to be the next person down the list.

And if you can increase your show rate and close rate because you’re providing the customer with a better service, which is more respectful of when their pain arises and more receptive to the timing that they had in mind, I think that’s the way, and that’ll be the key going forward.